Here’s a breakdown of 5 key player profiles and insights into their motivations and game preferences.

Casual

Motivations: Casual gamers seek relaxation and entertainment. They play to unwind and often prefer games that are easy to pick up and put down.

Games They Play: Puzzle games, match-three games, and simple simulation games.

Creative Targeting: Use playful and relaxing ad styles to appeal to their need for simplicity and fun.

Hardcore

Motivations: Hardcore gamers are driven by challenge and mastery. They seek deep, immersive experiences and are often competitive.

Games They Play: RPGs, strategy games, and complex shooters.

Creative Targeting: Epic and competitive ad styles that highlight game depth, advanced mechanics, and high-stakes scenarios.

Social

Motivations: Social gamers enjoy connecting with others. They play games as a way to interact and compete with friends.

Games They Play: Multiplayer games, social simulation games, and cooperative games.

Creative Targeting: Collaborative and playful ad styles that emphasize social features and community aspects.

Competitive

Motivations: Competitive players thrive on competition and winning. They enjoy games that test their skills against others.

Games They Play: MOBAs, competitive shooters, and sports games.

Creative Targeting: Competitive and clickbaity/controversial ad styles that emphasize leaderboards, tournaments, and rivalry.

Zen Gamer

Motivations: Zen gamers play to relax and achieve a state of calm. They prefer soothing, stress-free experiences.

Games They Play: Relaxation games, meditation apps, and simple, calming puzzles.

Creative Targeting: Relaxing and playful ad styles that promote tranquility and stress relief.

If you want to be professional, utilize EVERY creative element to target specific player profile.

Here is a breakdown of all of the elements with angles to consider when using them in your campaigns.

Ad Copy

Highlight Motivations: Tailor the message to align with the specific motivations of the player profile, such as relaxation, challenge, social interaction, or storytelling.

Use Clear, Engaging Language: Ensure the copy is concise and directly addresses the interests of the target profile. For example, emphasize features like "team play," "epic adventures," or "strategic puzzles."

Color Schemes

Align with Emotions: Use colors that evoke the emotions associated with each player profile. Bright and vibrant colors for casual and social players, darker and more intense colors for hardcore and competitive players, and soft, calming colors for zen and relaxation-focused players.

Brand Consistency: Maintain a consistent color palette that reflects the game's branding while also appealing to the specific profile's preferences.

Imagery

Character Focus: Showcase characters that resonate with the player profile. For story-driven and social profiles, highlight diverse and relatable characters. For competitive profiles, use images of characters in action or high-stakes scenarios.

Game Environment: Feature game environments that appeal to the player profile's interests. For explorers, show vast landscapes and hidden areas; for builders, highlight construction and customization options.

Video Content

Gameplay Highlights: Use video clips that showcase the most appealing aspects of the game for the target profile. Casual gamers might appreciate short, fun moments, while hardcore gamers might be drawn to intense, strategic gameplay clips.

Emotional Engagement: Create video content that elicits the desired emotional response, whether it’s excitement, relaxation, nostalgia, or intrigue.

Music/Sound

Complementary Audio: Choose music and sound effects that enhance the targeted emotional experience. Upbeat and cheerful music for casual players, epic and dramatic scores for hardcore players, and soothing sounds for zen gamers.

Narration and Voiceovers: Use voiceovers to guide the viewer through the ad, emphasizing key points that appeal to the profile’s motivations.

Interactive Elements

Engagement Tactics: Incorporate interactive elements like playable ads, quizzes, or polls that engage the player and give a taste of the game experience tailored to their profile.

Feedback and Rewards: Highlight in-game rewards, feedback mechanisms, or progression systems that align with the player's motivations, such as achievement unlocks for collectors or competitive ranking systems for competitive players.

Call to Action (CTA)

Profile-Specific CTAs: Use CTAs that speak directly to the player's motivations, such as "Join the Adventure," "Compete Now," or "Build Your World."

Urgency and Incentives: Create a sense of urgency or offer incentives that appeal to the player profile, like limited-time events for competitive players or exclusive story content for story-driven players.

By applying these general methods, user acquisition managers can craft tailored creatives that effectively attract and engage different player profiles, compensating for the loss of granular targeting capabilities in the post-IDFA landscape.

AdSpawn uses 14 player profiles which can be targeted through unique tailored ad copy styles. Each game has primary player profile as the key target audience, however secondary player profiles should always be explored.

...and remember no testing = no scaling.