ROAS vs ROI: What Every Mobile Marketer Should Know

When was the last time you factored in the costs of creative production? This includes everything from market research, brainstorming, hiring artists, and designing assets for your campaigns. These are essential steps to making your ads successful, but they come with costs that many marketers overlook.

App Store Optimization Masterclass 3/3 - Designing High-Converting Store Visuals

Standing out on the app store is a challenge, and visuals play a crucial role in attracting users. Whether it’s an icon that grabs attention, screenshots that showcase gameplay, or a promotional video that sells the experience, creative assets are essential for converting impressions into installs. This article will guide you through advanced creative optimization strategies to design high-converting app icons, screenshots, and videos for mobile games.

From Ad Copies to UA Videos

This is a story of UA asset creation and how current AI technology can get you creative asset bundle.

Requirements?

1. Motivation to test
2. Registering on AdSpawn

The Only Fake Ad That Gamers Love!

We haven't seen many standout campaigns in mobile marketing over the last five years. But every now and then, some truly epic campaigns pop up in this market 🔥 

App Store Optimization Masterclass 2/3 - Mastering Keywords for Maximum Impact

At the heart of ASO is keyword optimization, a powerful tool that can make or break your app's success. This article delves into the intricacies of keyword optimization, covering how to implement keywords in various app elements, conduct keyword analysis, and leverage competitor insights.

App Store Optimization Masterclass Series 1/3 - Basics

In the first part of the series, we will start the ASO basics.
Ever wondered why some mobile games skyrocket to the top while others barely scrape by? The secret sauce often lies in an underutilized strategy: App Store Optimization (ASO). If you're eager to turn your mobile game into the next big hit, you're in the right place. Let's dive into the world of ASO, uncover its critical elements, and explore how A/B testing can turbocharge your game's visibility and downloads.

Optimize, Iterate, Succeed: Mastering Creative A/B Testing in Mobile Game Marketing

In mobile games marketing, every detail counts. From every second of a video ad to the background of a static image, the uniqueness of ad copy, the order of screenshots, and even the color of icons—each element plays a crucial role. Almost every mobile marketer incorporates A/B testing into their marketing strategy. But what exactly is A/B testing, and how many approaches to it exist? Whether you’re a seasoned marketer or just starting out, this guide will provide you with actionable insights to elevate your game—literally!

The Power of Brand Marketing in Mobile Games

Imagine launching a new mobile game. You’ve perfected the gameplay, graphics, and user experience. Yet, despite your best efforts, it seems to sink in the sea of countless apps available today. The missing link? Brand marketing.

Mobile Games Marketing: Performance VS Brand

Majority of mobile game marketers are still fixated on short term performance, granular reporting and creative volume. Prioritizing short term ROAS, volume of creatives tested while ignoring long term consequences, brand building and originality always seemed wrong to me.

Game On: Mastering Mobile Game Ads for Maximum Impact

Mobile games are everywhere, and with millions of users globally, they represent a golden opportunity for marketers. But how do you capture and keep the attention of gamers who have seen it all? Let’s dive into the world of mobile game ads and uncover the strategies that lead to success.

The Magic of Ad Copy

Marketers usually focus primarily on images and videos - while these assets might have stronger impact on the performance, they are much harder to produce, analyze and iterate.

Creating unique ad copies that truly resonate with your target audience can make all the difference.

Creative ad copy can do magic in your app campaigns.

5 Common Mistakes Hurting Your UA Efforts

Want to step up your mobile marketing game with small tweaks? Over the years, we have noticed a number of small, recurring patterns across different marketing teams that hold them back.

In a perfect world, you won't make any mistakes. But we are not living in a perfect world. You will make mistakes. Just be aware that your game's growth is at stake here.

...and the obvious one - you might be leaving money on the table.

Player Profiles for Effective Mobile Game Marketing in the Post-IDFA Era

Who exactly engages with your creative? Did you know that you can engage different audiences in the same campaign?

In the super competitive world of mobile games, understanding player profiles is now a necessity for User Acquisition and Creative teams. It’s more important than ever to craft tailored creatives that resonate with specific player motivations in the post-IDFA era.

Case Study: Combating Creative Fatigue with Ad Copy testing

Creative fatigue remains the spooky enemy of every UA marketer. Its first sign is continuous decrease of early KPIs’ performance such as CTR (click-through-rate) and CPI (cost per install). Performance drop in these KPIs results in decreased overall marketing effectiveness, eventually leading to marketing budget cuts.

Level Up Your Game: Mastering the Art of Mobile Marketing Experimentation

In the ever-evolving arena of mobile game marketing, standing still is akin to moving backward. The secret weapon in the arsenal of top marketers? Experimentation. But not just any experimentation - we're talking about smart, data-driven strategies that propel user acquisition and engagement into the stratosphere. So, how do you turn the tables in your favor in this high-stakes game? Let's dive in and explore the power plays that can make your mobile game a chart-topping phenomenon.

Revolutionizing Reach: How AI is Redefining Marketing Magic

In the bustling world of marketing, where every second counts and creativity is the currency, have you ever imagined a world where your time isn't just saved, but multiplied? Where processes are not just simplified, but transformed? And where creative brainstorming isn’t a draining session, but an exhilarating journey of discovery? Welcome to the era where Artificial Intelligence (AI) isn't just an assistant; it's your marketing team's MVP.

Leveling Up: The Master Strategy for Growing Your Mobile Game in 2024

In the dynamic arena of mobile gaming, where competition is fierce and players' attention spans are shorter than ever, standing out requires more than just a groundbreaking game. It demands a symphony of strategies, harmonizing together to captivate, engage, and retain players. As we dive into 2024, let's explore the playbook for transforming your mobile game from a hidden gem into a global sensation.

Beyond the Benchmark: Why Your Marketing Metrics Should Stand Alone

In a world flooded with data, benchmarks often serve as a lighthouse for marketers navigating the vast ocean of strategies and campaigns. But what if I told you that sometimes, steering away from the light might lead you to uncharted territories ripe with opportunity? Let's dive into why relying too heavily on market benchmarks could be holding back the true potential of your mobile marketing and user acquisition efforts.

Unlocking the Hidden Potential of Your Ads: The Power of Ad Copies

In the ever-evolving world of mobile marketing, standing out from the crowd is more of an art than a science. Have you ever paused to consider if your ad copies are truly resonating with your audience? Or why some campaigns perform like rockstars while others barely hum a note? The secret ingredient you might be missing is testing your ad copies. Let's dive into why not leveraging this strategy is leaving untapped potential on the table.