ROAS vs ROI: What Every Mobile Marketer Should Know
When was the last time you factored in the costs of creative production? This includes everything from market research, brainstorming, hiring artists, and designing assets for your campaigns. These are essential steps to making your ads successful, but they come with costs that many marketers overlook.
As a mobile marketer, your primary focus might be maximizing ROAS (Return on Ad Spend), ensuring that every dollar you invest in ads brings back more in revenue. But to truly grow in your role and deliver value, it’s essential to shift your perspective towards ROI (Return on Investment), which takes into account all marketing costs, not just ad spend.
Additionally, the costs of UA (User Acquisition) management can pile up. Beyond paying for ads, there’s the need to invest in MMPs (Mobile Measurement Partners), campaign setup, reporting, and analyzing data. Each of these components requires time, resources, and manpower, all of which are crucial to running a smooth, data-driven marketing campaign.
And don’t forget: your time is valuable too! Time spent managing creatives, tweaking campaigns, and analyzing performance metrics are real costs that impact ROI.
👇 Below is a cool table showing differences between ROI and ROAS by Ignite Visibility.
By accounting for these additional expenses, you’ll gain a more comprehensive understanding of your marketing efforts. Shifting your focus from just maximizing ROAS to improving overall ROI could open up new strategies and opportunities. You may even find ways to optimize processes, cut unnecessary costs, and increase profits—leading to long-term growth for both your company and your career.
Who knows, that ROI boost might even lead to your next big promotion. ✨ So, start thinking beyond the ads, and consider the bigger picture of your marketing investments!