🛑 Stop sacrificing quality for volume in mobile ad production.
The classic trade-off every marketer and creative director face: "should we focus on quality or quantity for our ads?"
Ad tech companies continuously push towards simpler campaign setups, broad targeting, convincing marketers to maximize volume of creatives tested to get that hero creative fast. Now, combine this with the adoption of AI tools. Volume can now be maximized as never before, but let's not ignore the negatives this approach brings.
...or does it? 🤔
Let's quickly go through pros and cons of each approach and evaluate what is the ideal scenario for 2025 for balancing quality and quantity.
Quantity (volume): Casting a Wider Net
The latest trend focusing on volume and testing hundreds of ads a day. Just like every single ad tech giants and marketing influencer tells us.
✅ Pros
BROAD REACHProducing multiple ads allows for broader audience testing and higher chances of finding the winning formula.
AGILITY
Quick production cycles enable marketers to adapt to trends, feedback, or performance data.
LOWER COST PER AD
Simpler ads can be produced at scale, making it easier to saturate platforms with content.
❌ Cons
LOWER ENGAGEMENT
Poorly designed or repetitive ads may fail to grab attention, leading to lower click-through rates.
BRAND DILUTION
A flood of mediocre ads could harm your game’s reputation.
WASTED RESOURCES
Without proper targeting, a high volume of ads might not yield significant results.
Nice, you saved some production costs and ad tech algorithms will eventually pick new creative winner. Let's ignore the fact that the success rate is 0.5% and you wasted $5,000 on failed creatives.
Hopefully your creatives look better that the one below..jpg)
Now, about the quality...
Quality: Crafting Polished Ads
Quality in creative production usually means spending a lot of resources (time & costs). What you get in the end should be polished, well-thought ad that is expected to outperform randomly produced ad variants.Let's check pros and cons of this approach.
✅ Pros
HIGHER ENGAGEMENT
A well-designed, visually appealing ad grabs attention and leaves a lasting impression. High-quality ads often build trust and credibility for your game.
BETTER CONVERSION RATES
Thoughtfully crafted ads resonate with the target audience, increasing the likelihood of installs and in-app purchases.
STRONG BRANDING
Premium ads reinforce your game’s identity, helping it stand out in a crowded marketplace.
❌ Cons
TIME-CONSUMING
Designing high-quality ads takes time, from concept creation to execution.
COSTLY
Investing in professional production, graphic design, and animation can strain your marketing budget.
LIMITED OUTPUT
Focusing on quality often means fewer ads overall, which could limit the reach of your campaign.
Finding the Sweet Spot in 2025?
Times have changed, below is an example of mobile ad generated in 15 seconds requiring ZERO experience. It was generated by AdSpawn. Every single point of quality cons does not apply there.
Time-ConsumingCostly - $2Limited Output - ability to generate hundreds in a day
There are now number of AI tools focusing on quality, being super-fast and cost fraction of a price compared to manual creative production.
We are nearing 2025, there is NO reason for you to sacrifice quality for quantity. Do small research and get high quality ads, FAST.
With AdSpawn you can have both - quality AND quantity.
Don't believe?